Effective date: November 1, 2025
These Terms of Use (the “Terms”) are a binding agreement between you and Addvantage LLC (“we,” “us,” or “our”). They govern your access to and use of the Taprly website, the associated web application, any physical NFC cards, keychains, or other form factors we distribute, and any related features (collectively, the “Service”).
By creating an account, activating an NFC card, or otherwise using the Service, you confirm that you have read, understood, and agreed to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.
To use the Service, you must:
The Service is operated from the United States. We do not target or actively market the Service to users outside the United States, and we do not represent that it is appropriate or available in other jurisdictions.
You register with an email address and a password. You are responsible for all activity that occurs under your account. You agree to:
We may verify your email address by sending a confirmation link. Until your email is verified, certain features may be unavailable. We may suspend or terminate access to your account if we reasonably believe it has been compromised or used in violation of these Terms.
The Service uses physical NFC cards, keychains, stickers, or similar items (“Cards”) that carry a unique, randomly generated token. When a Card is tapped on a compatible device, the token resolves to a URL on our platform, which in turn displays your profile or the applicable activation flow.
Tokens are secrets. The token burned onto a Card functions like a password for that Card — anyone who has the full URL can reach whatever your profile currently displays. Protect your Cards accordingly, and contact us immediately if a Card is lost, stolen, or otherwise compromised so that we can suspend, revoke, or rotate the token.
You acknowledge and agree that:
You are responsible for the content you publish through your profile, including your name, bio, images, links, phone numbers, email addresses, and any other information you add (collectively, “Your Content”). You represent and warrant that:
You can change your profile's visibility setting at any time between Public, Unlisted, and Private. Selecting Public instructs search-engine crawlers that your profile may be indexed; Unlisted profiles include a no-index signal but remain reachable by anyone who has the URL (including anyone who taps your Card); Private profiles are viewable only by you when signed in.
You retain ownership of Your Content. To operate the Service, however, you grant us a worldwide, non-exclusive, royalty-free license to host, store, reproduce, modify (for formatting or security purposes, such as re-encoding uploaded images), transmit, display, and distribute Your Content as reasonably necessary to provide the Service to you and to the persons with whom you choose to share your profile. This license ends when you delete Your Content or your account, except to the extent we need to retain copies for security, fraud prevention, or legal-compliance purposes as described in our Privacy Policy.
You agree not to use the Service to:
We may remove content or take any other action we consider appropriate if we reasonably believe these rules have been violated, including suspending or terminating your access to the Service. In urgent safety situations we may act first and provide notice after.
We respect intellectual-property rights. If you believe content on the Service infringes your copyright, send a notice to our designated agent that includes the information required by 17 U.S.C. § 512(c)(3), including (i) a physical or electronic signature of the rights holder or authorized agent; (ii) identification of the copyrighted work; (iii) identification of the allegedly infringing material; (iv) your contact information; (v) a good-faith statement; and (vi) a statement under penalty of perjury that the information is accurate.
Send notices to: legal@taprly.app; mailing address: [OPERATOR MAILING ADDRESS — TBD].
Operator note: the designated agent must be registered with the U.S. Copyright Office and that registration must be current for the Service to rely on the DMCA safe harbor. Complete the agent registration before relying on this clause.
The Service itself — including the software, database schema, user interface, trademarks, and documentation — is the property of Addvantage LLC or our licensors and is protected by U.S. and international intellectual-property laws. We grant you a limited, revocable, non-exclusive, non-transferable license to access and use the Service solely as permitted by these Terms. No other rights are granted.
The Service may link out to websites, applications, or services operated by third parties (for example, when you add a LinkedIn or Instagram link to your profile). Those third parties are not controlled by us, and their terms and privacy practices apply to your interactions with them. We are not responsible for third-party content or services.
We may modify, suspend, or discontinue any part of the Service at any time, with or without notice. We may also impose limits on certain features or restrict your access to parts or all of the Service without liability. We will take reasonable steps to preserve your data across changes but do not guarantee uninterrupted continuity.
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL IMPLIED WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
We do not warrant that the Service will be uninterrupted, error-free, secure against every possible attack, or free of viruses or harmful components. We do not warrant that any given NFC tag, reader, or mobile device will behave as expected in all conditions.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NEITHER WE NOR OUR OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, WHETHER BASED IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (I) THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (II) ONE HUNDRED U.S. DOLLARS (USD $100).
Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the limitations above may not apply to you. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law.
You agree to defend, indemnify, and hold harmless Addvantage LLC and its officers, directors, employees, and agents from any claim, demand, loss, liability, or expense (including reasonable attorneys' fees) arising out of or related to (i) Your Content, (ii) your use of the Service, (iii) your violation of these Terms, or (iv) your violation of the rights of any third party.
You may close your account at any time by contacting us at contact@taprly.appor, when available, by using the in-product delete option. We may suspend or terminate your access to the Service at any time, with or without cause, with reasonable notice where practical. Upon termination, your right to use the Service ends immediately. Sections that by their nature should survive termination — including sections 5 (License), 9 (Intellectual Property), 12 (Disclaimers), 13 (Limitation of Liability), 14 (Indemnity), and 16 (Governing Law) — will survive.
These Terms are governed by the laws of the State of Florida and the federal laws of the United States applicable therein, without regard to conflict-of-laws principles. Any dispute arising out of or relating to these Terms or the Service will be brought exclusively in the state or federal courts located in Broward County, Florida, and each party consents to personal jurisdiction and venue in those courts.
If the counterparty is a consumer residing outside Florida, local consumer-protection rules may still apply. Nothing in this section overrides mandatory rights you have under the laws of your place of residence.
We may revise these Terms from time to time. When we make material changes, we will update the “Effective date” at the top of this page and, where practical, notify you through the Service or by email. Your continued use of the Service after the changes take effect constitutes your acceptance of the revised Terms. If you do not agree to the changes, stop using the Service and close your account.
These Terms, together with our Privacy Policy and any other documents incorporated by reference, form the entire agreement between you and us regarding the Service, and supersede any prior agreements on that subject. If any provision is held unenforceable, the remaining provisions will continue in full force and effect. Our failure to enforce any right or provision is not a waiver of that right or provision. You may not assign or transfer these Terms without our prior written consent; we may assign these Terms in connection with a corporate transaction.
Questions about these Terms? Write to contact@taprly.app, or by mail to Addvantage LLC, [OPERATOR MAILING ADDRESS — TBD].